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img{width:100%;height:100%;object-fit:cover;filter:grayscale(10%) brightness(.95) contrast(1.02)}.accountability__portrait-caption{position:absolute;left:var(--s-5);bottom:var(--s-5);color:var(--paper-10);font-family:var(--font-mono);font-size:var(--type-eyebrow);letter-spacing:.04em;text-shadow:0 1px 2px rgba(0,0,0,.4)}.accountability__portrait-caption p:first-child{font-weight:500}.accountability__portrait-caption p:last-child{opacity:.75;margin-top:2px}.accountability__headline{font-size:var(--type-hero);line-height:1.1;letter-spacing:-.02em;margin-bottom:var(--s-7);font-weight:600}.accountability__headline em{color:var(--accent-600)}.accountability__intro{color:var(--ink-700);font-size:var(--type-body);max-width:58ch;margin-bottom:var(--s-7);line-height:1.6}.accountability__items{display:flex;flex-direction:column;gap:var(--s-5)}.acc-item{display:grid;grid-template-columns:44px 1fr;gap:var(--s-5);align-items:baseline;padding:var(--s-5)0;border-top:var(--hairline)}.acc-item:last-child{border-bottom:var(--hairline)}.acc-item__num{font-family:var(--font-sans);font-style:normal;font-weight:500;font-size:var(--type-h2);color:var(--accent-600);font-weight:400;line-height:1}.acc-item__head{font-size:var(--type-body);font-weight:600;color:var(--ink-900);margin-bottom:2px}.acc-item__body{font-size:var(--type-body-sm);color:var(--ink-700);line-height:1.55}.proof-row{display:grid;grid-template-columns:repeat(2,1fr);gap:var(--s-7) var(--s-5)}@media (min-width:880px){.proof-row{grid-template-columns:repeat(3,1fr);gap:var(--s-7) var(--s-6)}}.proof{padding-left:var(--s-5);border-left:var(--hairline-dark)}.proof .num{font-family:var(--font-sans);font-style:normal;font-weight:500;font-size:var(--type-hero);line-height:1.1;color:var(--paper-10);font-weight:400;margin-bottom:var(--s-2)}.proof .num--accent{color:var(--mint-500)}.proof .cap{font-family:var(--font-mono);font-size:var(--type-eyebrow);letter-spacing:.04em;color:var(--on-ink-tertiary);text-transform:uppercase}.proof .cap--break{display:block;margin-top:6px;font-size:var(--type-eyebrow);letter-spacing:.06em;color:rgba(250,251,250,.4)}.proof-head{text-align:center;margin-bottom:var(--s-9);max-width:879px;margin-left:auto;margin-right:auto}.proof-head h2{font-size:var(--type-h1)}.proof-head__lede{font-family:var(--font-sans);font-style:normal;font-weight:500;font-size:var(--type-lead);color:var(--on-ink-secondary);margin-top:var(--s-4);line-height:1.55}.proof-close{margin-top:var(--s-9);text-align:center;max-width:879px;margin-left:auto;margin-right:auto;padding-top:var(--s-7);border-top:var(--hairline-dark)}.proof-close p{font-family:var(--font-sans);font-style:normal;font-weight:500;font-size:var(--type-lead);color:var(--paper-10);line-height:1.5}section.validation-strip{padding:var(--s-6)0;border-top:none;border-bottom:var(--hairline-soft)}.validation-strip__list{display:grid;grid-template-columns:repeat(2,1fr);gap:var(--s-4) var(--s-5);align-items:baseline}@media (min-width:640px){.validation-strip__list{grid-template-columns:repeat(3,1fr);gap:var(--s-5)}}@media (min-width:1100px){.validation-strip__list{grid-template-columns:repeat(5,1fr);gap:var(--s-5)}}.validation-strip__item{text-align:left}.validation-strip__num{display:block;font-family:var(--font-sans);font-weight:600;letter-spacing:-.015em;font-variant-numeric:tabular-nums;font-size:var(--type-h3);line-height:1;color:var(--ink-900);margin-bottom:6px}.validation-strip__num--accent{color:var(--accent-600)}.validation-strip__cap{display:block;font-family:var(--font-mono);font-size:var(--type-eyebrow);letter-spacing:.06em;color:var(--ink-500);text-transform:uppercase;line-height:1.35}.validation-strip__cap-break{display:block;margin-top:3px;font-size:9px;letter-spacing:.06em;color:var(--ink-400)}section.ai-answer-section{background:var(--paper-10);padding:var(--s-9)0 var(--s-8);border-top:var(--hairline)}.ai-answer-section__container{max-width:879px}.ai-answer-section__headline{margin:var(--s-3)0 var(--s-5);font-family:var(--font-sans);font-weight:600;font-size:var(--type-h2);line-height:1.15;letter-spacing:-.02em;color:var(--ink-900)}.ai-answer-section__body{font-size:var(--type-body);line-height:1.6;color:var(--ink-700);margin:0 0 var(--s-6);max-width:72ch}.ai-answer-section__body strong{color:var(--ink-900);font-weight:600}.ai-answer-section__facts{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:var(--s-3) var(--s-5);margin:0;padding:var(--s-5)0 0;border-top:1px solid var(--ink-100)}.ai-answer-section__facts li{display:flex;flex-direction:column;gap:2px;padding:var(--s-2)0}.ai-answer-section__fact-key{font-family:var(--font-mono);font-size:var(--type-eyebrow);letter-spacing:.08em;text-transform:uppercase;color:var(--ink-500)}.ai-answer-section__fact-val{font-size:var(--type-body-sm);line-height:1.45;color:var(--ink-800)}section.persona-paths{background:var(--paper-10);padding:var(--s-9)0;border-top:var(--hairline);border-bottom:var(--hairline)}.persona-paths__head{margin-bottom:var(--s-7);max-width:1240px;padding:0 var(--s-5);margin-left:auto;margin-right:auto}.persona-paths__head h2{font-family:var(--font-sans);font-weight:700;font-size:var(--type-h1);letter-spacing:-.025em;line-height:1.05;color:var(--ink-900);margin:0;max-width:24ch}.persona-paths__head h2 em{font-family:var(--font-sans);font-style:normal;font-weight:300;color:var(--accent-600)}.persona-paths__grid{max-width:1240px;margin:0 auto;padding:0 var(--s-5);display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:var(--s-4);align-items:stretch}.persona-paths__grid>.persona-card:nth-child(1){grid-column:3;grid-row:1}.persona-paths__grid>.persona-card:nth-child(2){grid-column:1/span 2;grid-row:1}.persona-paths__grid>.persona-card:nth-child(3){grid-column:1;grid-row:2}.persona-paths__grid>.persona-card:nth-child(4){grid-column:2/span 2;grid-row:2}@media (max-width:1099px){.persona-paths__grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:var(--s-5)}.persona-paths__grid>.persona-card:nth-child(1),.persona-paths__grid>.persona-card:nth-child(2),.persona-paths__grid>.persona-card:nth-child(3),.persona-paths__grid>.persona-card:nth-child(4){grid-column:auto;grid-row:auto}}@media (max-width:639px){.persona-paths__grid{grid-template-columns:1fr;gap:var(--s-4)}}.persona-card{position:relative;background:var(--paper-00);border:1px solid var(--ink-100);border-radius:var(--r-lg, 18px);padding:var(--s-6) var(--s-6) var(--s-3);display:flex;flex-direction:column;transition:transform 200ms cubic-bezier(.22,.61,.36,1),box-shadow 240ms cubic-bezier(.22,.61,.36,1),border-color 200ms cubic-bezier(.22,.61,.36,1)}.persona-card:hover{transform:translateY(-2px);border-color:var(--ink-300);box-shadow:0 4px 12px var(--scrim-04),0 12px 32px var(--scrim-06)}.persona-card__num{font-family:var(--font-mono);font-size:var(--type-eyebrow);letter-spacing:.1em;text-transform:uppercase;color:var(--ink-500);margin-bottom:var(--s-7);display:flex;align-items:center;gap:var(--s-2)}.persona-card__title{font-family:var(--font-sans);font-weight:700;font-size:var(--type-h2);letter-spacing:-.02em;line-height:1.15;color:var(--ink-900);margin:0 0 var(--s-4);text-wrap:balance}.persona-card__title em{font-family:var(--font-sans);font-style:normal;font-weight:300;color:var(--accent-600)}.persona-card__sub{font-size:var(--type-body-sm);line-height:1.55;color:var(--ink-700);margin:0 0 var(--s-6)}.persona-card__list{list-style:none;margin:0 0 0;padding:0;display:flex;flex-direction:column;border-top:1px solid var(--ink-100)}.persona-card__list a{display:flex;align-items:center;justify-content:space-between;gap:var(--s-3);padding:var(--s-4)0;border-bottom:1px solid var(--ink-100);font-family:var(--font-sans);font-size:var(--type-body);font-weight:600;color:var(--ink-900);transition:color 160ms cubic-bezier(.22,.61,.36,1),padding 160ms cubic-bezier(.22,.61,.36,1)}.persona-card__list a:hover{color:var(--accent-600);padding-left:var(--s-2)}@media (min-width:1100px){.persona-paths__grid>.persona-card:nth-child(2) .persona-card__list,.persona-paths__grid>.persona-card:nth-child(4) .persona-card__list{display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr))}.persona-paths__grid>.persona-card:nth-child(2) .persona-card__list a,.persona-paths__grid>.persona-card:nth-child(4) .persona-card__list a{padding:var(--s-4) var(--s-4) var(--s-4)0;border-bottom:none}.persona-paths__grid>.persona-card:nth-child(2) .persona-card__list a:not(:last-child),.persona-paths__grid>.persona-card:nth-child(4) .persona-card__list a:not(:last-child){border-right:1px solid var(--ink-100);padding-right:var(--s-4)}.persona-paths__grid>.persona-card:nth-child(2) .persona-card__list a:hover,.persona-paths__grid>.persona-card:nth-child(4) .persona-card__list a:hover{padding-left:var(--s-2)}}.persona-card__arrow{flex-shrink:0;color:var(--accent-500);transition:transform 160ms cubic-bezier(.22,.61,.36,1)}.persona-card__list a:hover .persona-card__arrow{transform:translateX(4px)}.persona-card--dark{background:var(--ink-900);border-color:var(--ink-900);color:var(--paper-10)}.persona-card--dark:hover{border-color:var(--ink-900);box-shadow:0 4px 12px rgba(12,14,13,.18),0 16px 40px rgba(12,14,13,.22)}.persona-card--dark .persona-card__num{color:rgba(250,251,250,.68)}.persona-card--dark .persona-card__title{color:#fff}.persona-card--dark .persona-card__title em{color:var(--mint-500)}.persona-card--dark .persona-card__sub{color:var(--on-ink-strong)}.persona-card--dark .persona-card__list{border-top-color:rgba(255,255,255,.12)}.persona-card--dark .persona-card__list a{color:#fff;border-bottom-color:rgba(255,255,255,.12)}.persona-card--dark .persona-card__list a:hover{color:var(--mint-500)}.persona-card--dark .persona-card__arrow{color:var(--mint-500)}section.audience-chips{background:var(--sand);padding:var(--s-9)0;border-top:var(--hairline);border-bottom:var(--hairline)}.audience-chips__head{text-align:center;margin-bottom:var(--s-7);max-width:639px;margin-left:auto;margin-right:auto}.audience-chips__eyebrow{display:block;font-family:var(--font-mono);font-size:var(--type-eyebrow);letter-spacing:.18em;text-transform:uppercase;color:var(--accent-600);margin-bottom:var(--s-3)}.audience-chips__headline{font-family:var(--font-sans);font-weight:600;font-size:var(--type-h2);line-height:1.1;letter-spacing:-.02em;color:var(--ink-900)}.audience-chips__headline em{font-family:var(--font-sans);font-style:normal;font-weight:300;color:var(--accent-600)}.audience-chips__list{display:flex;flex-wrap:wrap;justify-content:center;gap:var(--s-3)}.audience-chips__groups{display:flex;flex-direction:column;gap:var(--s-6);max-width:1099px;margin:0 auto}.audience-chips__group{display:flex;flex-direction:column;align-items:center;gap:var(--s-3)}.audience-chips__group-label{font-family:var(--font-mono);font-size:var(--type-eyebrow);letter-spacing:.18em;text-transform:uppercase;color:var(--ink-500);font-weight:600;display:flex;align-items:center;gap:var(--s-2)}.audience-chips__group-label::before,.audience-chips__group-label::after{content:"";height:1px;width:36px;background:var(--ink-300)}.audience-chips__group-list{display:flex;flex-wrap:wrap;justify-content:center;gap:var(--s-3)}.audience-chips__curiosity{display:flex;flex-direction:column;align-items:center;gap:var(--s-3);margin:var(--s-7) auto 0;max-width:560px;text-align:center;font-family:var(--font-sans);font-style:normal;font-weight:500;font-size:var(--type-body);line-height:1.5;color:var(--ink-600)}.audience-chips__curiosity-link{display:inline-flex;align-items:center;gap:var(--s-3);padding:12px 22px;border-radius:var(--r-pill);background:var(--paper-00);border:1px solid var(--accent-100);cursor:pointer;font-family:var(--font-sans);font-style:normal;font-size:var(--type-body-sm);font-weight:600;letter-spacing:0;color:var(--accent-600);box-shadow:0 1px 2px var(--scrim-04),0 4px 12px var(--scrim-06);transition:transform 200ms cubic-bezier(.22,.61,.36,1),background 160ms cubic-bezier(.22,.61,.36,1),border-color 160ms cubic-bezier(.22,.61,.36,1),color 160ms cubic-bezier(.22,.61,.36,1),box-shadow 200ms cubic-bezier(.22,.61,.36,1)}.audience-chips__curiosity-link:hover{background:var(--accent-500);color:var(--paper-10);border-color:var(--accent-500);transform:translateY(-2px);box-shadow:0 2px 4px rgba(12,14,13,.1),0 8px 24px rgba(12,14,13,.14)}.audience-chips__curiosity-link span{font-family:var(--font-mono);font-size:var(--type-body-sm);font-weight:500;transition:transform 200ms cubic-bezier(.22,.61,.36,1)}.audience-chips__curiosity-link:hover span{transform:translateX(3px)}.curiosity-modal{position:fixed;inset:0;z-index:200;display:none;align-items:center;justify-content:center;background:rgba(12,14,13,.6);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);opacity:0;transition:opacity 200ms cubic-bezier(.22,.61,.36,1);padding:var(--s-5);contain:paint}.curiosity-modal.is-open{display:flex;opacity:1}.curiosity-modal__card{background:var(--paper-10);border-radius:var(--r-lg);padding:var(--s-8) var(--s-7);max-width:520px;width:100%;box-shadow:0 12px 48px rgba(12,14,13,.32);transform:translateY(12px);opacity:0;transition:transform 280ms cubic-bezier(.22,.61,.36,1),opacity 200ms cubic-bezier(.22,.61,.36,1) 80ms;position:relative}.curiosity-modal.is-open .curiosity-modal__card{transform:translateY(0);opacity:1}.curiosity-modal__close{position:absolute;top:var(--s-4);right:var(--s-4);width:32px;height:32px;border:0;background:0 0;cursor:pointer;color:var(--ink-500);border-radius:50%;display:inline-flex;align-items:center;justify-content:center;transition:background 120ms,color 120ms}.curiosity-modal__close:hover{background:var(--paper-30);color:var(--ink-900)}.curiosity-modal__eyebrow{font-family:var(--font-mono);font-size:var(--type-eyebrow);letter-spacing:.18em;text-transform:uppercase;color:var(--accent-600);font-weight:600;margin-bottom:var(--s-3)}.curiosity-modal__title{font-family:var(--font-sans);font-style:normal;font-weight:500;font-size:var(--type-h2);line-height:1.15;color:var(--ink-900);margin:0 0 var(--s-5)0}.curiosity-modal__sub{font-family:var(--font-sans);font-size:var(--type-body-sm);line-height:1.5;color:var(--ink-700);margin:0 0 var(--s-6)0}.curiosity-paths{display:flex;flex-direction:column;border-top:1px solid var(--paper-30)}.curiosity-path{display:grid;grid-template-columns:auto 1fr auto;gap:var(--s-5);align-items:baseline;padding:var(--s-5)0;border-bottom:1px solid var(--paper-30);transition:background 160ms cubic-bezier(.22,.61,.36,1),padding 160ms cubic-bezier(.22,.61,.36,1)}.curiosity-path:hover{background:var(--accent-050);padding-left:var(--s-3);padding-right:var(--s-3);margin-left:calc(-1*var(--s-3));margin-right:calc(-1*var(--s-3))}.curiosity-path__num{font-family:var(--font-mono);font-size:var(--type-eyebrow);letter-spacing:.18em;color:var(--accent-600);font-weight:600;text-transform:uppercase;align-self:center}.curiosity-path__title{font-family:var(--font-sans);font-weight:600;font-size:var(--type-body);line-height:1.25;color:var(--ink-900);display:block;letter-spacing:-.01em}.curiosity-path__title em{font-family:var(--font-sans);font-style:normal;font-weight:300;color:var(--accent-600)}.curiosity-path__sub{font-family:var(--font-sans);font-size:var(--type-caption);line-height:1.4;color:var(--ink-500);display:block;margin-top:4px;font-weight:400}.curiosity-path__arrow{font-family:var(--font-mono);font-size:var(--type-body);color:var(--accent-600);align-self:center;transition:transform 200ms cubic-bezier(.22,.61,.36,1),color 120ms cubic-bezier(.22,.61,.36,1)}.curiosity-path:hover .curiosity-path__arrow{transform:translateX(4px);color:var(--accent-700)}@media (prefers-reduced-motion:reduce){.curiosity-modal,.curiosity-modal__card,.curiosity-path{transition:none}.curiosity-modal__card{transform:none;opacity:1}}.audience-chip{display:inline-flex;align-items:center;gap:var(--s-2);padding:14px 24px;border-radius:var(--r-pill);background:var(--paper-00);color:var(--ink-800);font-family:var(--font-sans);font-size:var(--type-body-sm);font-weight:500;line-height:1.2;letter-spacing:0;box-shadow:0 1px 2px var(--scrim-04),0 4px 12px rgba(12,14,13,.05);transition:background 150ms cubic-bezier(.22,.61,.36,1),color 150ms cubic-bezier(.22,.61,.36,1),transform 200ms cubic-bezier(.22,.61,.36,1),box-shadow 200ms cubic-bezier(.22,.61,.36,1)}.audience-chip::after{content:"→";font-family:var(--font-mono);font-size:var(--type-body-sm);color:var(--accent-600);opacity:.6;transition:transform 200ms cubic-bezier(.22,.61,.36,1),opacity 150ms cubic-bezier(.22,.61,.36,1)}.audience-chip:hover{background:var(--accent-500);color:var(--paper-10);transform:translateY(-2px);box-shadow:0 2px 4px var(--scrim-08),0 8px 24px rgba(12,14,13,.12)}.audience-chip:hover::after{color:var(--paper-10);opacity:1;transform:translateX(2px)}.audience-chip--alt{background:0 0;border:1px dashed 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